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"In today's economy the most important resource is no longer labour, capital or land - it is knowledge." Peter Drucker |
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[Profile] Martyn Laycock - MBA MCIM ACIB specialist in knowledge, e-learning, change and project management
Martyn has had a wealth of experience in organisations of all sizes and types : Large Corporates : Local Authorities : HeathCare (National Health Service) Higher Education : Voluntary Sector : Small & Medium-sized Enterprises Not only has he worked as a Senior Manager within organisations but also as a consultant/advisor in a wide variety or roles - including training and development, management development, major change initiatives and the management of projects large and small. Over recent years he has gained in-depth experience of developing and populating knowledge platforms and has developed dozens of e- case studies and learning modules designed to reside on knowledge and e-learning systems.
Marketing & customer focus Whilst Martyn has a professional marketing background he has worked extensively in the fields of human resource management, business strategy and project management. He
has an excellent and up-to-date knowledge of modern technologies
and of the roles that they can play in 21st century organisations
facing the twin challenges of increased change and the quest
for greater efficiency and effectiveness - better customer/
consumer focus. The tailored practical approach Martyn has three guiding principles when working with Clients: Firstly that any programme or project must be tailored to the Client's particular needs; there is no "one-size/style fits all" approach; presentations, workshop formats, case studies, consultancy services, research and evaluation projects are all individually designed to match specific Client needs. Next, that projects and programmes will be highly practical, focussing on real situations, real issues, real problems - seeking real solutions. Key objectives agreed with the Client at the outset will shape the design and delivery of the products and services provided - be they knowledge platforms, learning materials, projects, or research and evaluation initiatives. Finally,
all work, activities and interventions are evaluated in detail
- by the participants, by the key managers responsible for the
programmes and by senior management in line with their overall
business and development strategies. A succinct strategic report
is delivered back to Clients when each project/programme ends. Martyn has a particular interest in Knowledge Management and E-Learning, how these can be applied within organisations to help achieve greater overall efficiency and effectiveness, and in particular how they can be used to provide better service to the customers/consumers of those organisations. He has designed and built a number of knowledge and e-learning platforms for businesses, educational institutions and recently for a Health Authority. In 1998 he developed the strategic concept for the "KnowledgeDock", a major new regional initiative covering the Thames Gateway area of the UK. In 1999 he was also instrumental in introducing the first on-line learning platform into a UK Local Authority.
He is to undertake a Doctorate in Knowledge Management and Learning
at the University of Greenwich where with the support of specialist
faculties he can also offer consultancy and research facilities
through Henley's Accredited Associate network.
From 1996 -2000 as Director of the University of East London's Business Development Centre, he managed over 15 separate projects ranging between £50k and £1.5m., the majority of these focusing on the provision of specially designed knowledge and e-learning platforms for many and varied groups of organisations and individuals - local, national and international. He pioneered the University's partnership in a major Senior Management Development programme focusing on the Management of Change within a large London Borough (8,000 employees).
In 1998/99 he won the prestigious DHL/Docklands Business Club
Innovation Award. He also taught Change and Change Management,
Innovation, Marketing and Human Resource Management to students
and to professionals working in a variety of organisations and
sectors (including IPD, Institute of Management, NHS, Unison,
Local Authorities) Change & change management During
his time as a Senior Manager in Finance and Banking in the mid-late
'80s and the early 1990s he managed/mentored a number of challenging
high-profile change management initiatives. Upon gaining his
MBA through Henley Management College in the mid-90s he worked
as a Learning, Research and Change consultant with the College,
handling a number of large projects addressing the management
of change and the deployment of IT in large organisations. He
wrote and published Case Studies on Organisational Change, presenting
a number of these at international conferences in the USA and
throughout Europe. In 2001 he worked with various parts of the
UK National Health Service providing consultancy, advice and
training in Management of Change and also developed tailored
Change and Project Management modules that now reside on a newly
created NHS Knowledge platform www.healthknoweldge.org.uk.
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"Never
mistake knowledge for wisdom.
One helps you make a living; the other helps you make a life."
 sign the visitors book
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Consultancy
: Training : Content project : Research : Evaluation
innovation